## 7.4 A taxonomy of exponential smoothing methods

Exponential smoothing methods are not restricted to those we have presented so far. By considering variations in the combinations of the trend and seasonal components, nine exponential smoothing methods are possible, listed in Table 7.5. Each method is labelled by a pair of letters (T,S) defining the type of ‘Trend’ and ‘Seasonal’ components. For example, (A,M) is the method with an additive trend and multiplicative seasonality; (A\(_d\),N) is the method with damped trend and no seasonality; and so on.

N | A | M | |
---|---|---|---|

(None) | (Additive) | (Multiplicative) | |

N (None) | (N,N) | (N,A) | (N,M) |

A (Additive) | (A,N) | (A,A) | (A,M) |

A\(_d\) (Additive damped) | (A\(_d\),N) | (A\(_d\),A) | (A\(_d\),M) |

Some of these methods we have already seen using other names:

Short hand | Method |
---|---|

(N,N) | Simple exponential smoothing |

(A,N) | Holt’s linear method |

(A\(_d\),N) | Additive damped trend method |

(A,A) | Additive Holt-Winters’ method |

(A,M) | Multiplicative Holt-Winters’ method |

(A\(_d\),M) | Holt-Winters’ damped method |

This type of classification was first proposed by Pegels (1969), who also included a method with a multiplicative trend. It was later extended by Gardner (1985) to include methods with an additive damped trend and by Taylor (2003) to include methods with a multiplicative damped trend. We do not consider the multiplicative trend methods in this book as they tend to produce poor forecasts. See Hyndman, Koehler, Ord, & Snyder (2008) for a more thorough discussion of all exponential smoothing methods.

Table 7.6 gives the recursive formulas for applying the nine exponential smoothing methods in Table 7.5. Each cell includes the forecast equation for generating \(h\)-step-ahead forecasts, and the smoothing equations for applying the method.

### Bibliography

*Journal of Forecasting*,

*4*(1), 1–28. [DOI]

*Forecasting with exponential smoothing: The state space approach*. Berlin: Springer-Verlag. http://www.exponentialsmoothing.net

*Management Science*,

*15*(5), 311–315. [DOI]

*International Journal of Forecasting*,

*19*(4), 715–725. [DOI]